Category: Online Marketing

• The Marketing Funnel, Featuring a Simple Analogy

  

  The marketing funnel is often made overly complicated. This article tries to draw on an analogy of commuters at a train station who begin as strangers, become familiar with one another, find commonalities, and end up forming relationships.

  Jordan Womack

  July 12, 2024

  Online Marketing

  AIDA, business, content-marketing, Customer Buying Journey, Digital Marketing, marketing, Marketing Funnel, marketing-strategy, small-business

• Setting up a Facebook Business Page to Boost Your Business Marketing

  

  In 2023 Facebook added 91M users through Q3, and claim that its user base is the largest it has ever been. Despite this, some businesses question the need for a Facebook Business Profile since they already have a website. This article looks at why it’s important to have both a business website and a Facebook…

  Jordan Womack

  April 26, 2024

  Marketing Tips, Online Marketing, Social Media Marketing

  business, Create a facebook page, Digital Marketing, Facebook, marketing, small-business, Social Media Marketing, social-media

• How to Establish a Purposeful Online Presence as a Small Business

  

  Of the 32.5M small businesses in the US, 50% fail in the first 5 years, with poor marketing being a driving factor. Here I aim to offer some essential marketing tips for small businesses to help them succeed, with real examples.

  Jordan Womack

  January 24, 2024

  Marketing Tips, Online Marketing

  Customer Reviews, Online Advertising, Search Engine, SEO, SMB marketing, Social Media Marketing, Website Experience